At Dubhub, we have an audience first approach as we are a localization studio not a technology company. Human actors, or synthetic AI voices, or a combination depends on type of content, target audience and budget. Key in any project is the casting of voices. The work of the casting director chosing actors or promoting voices is fundamental for end quality. Human actors are still the preferred choice, but new technology is making progress. With Dubhub’s proprietary technical solution, Evocion, the emotions of the original production are carried through to every part of the dialogue.